About Rocco


Rocco is a passionate sales executive with over 30 years of senior-level experience igniting sales, driving growth, and generating revenue. By building high-performing sales and solutions teams and developing go-to-market strategies, Rocco has always delivered results. As a sales leader, his teams understand that the customer is still right, and they’re expected to provide exceptional service as a trusted advisor, always on the lookout for new ways to provide value.

Previously, Rocco was the Senior Vice President of Sales at Skinny IT, a service and solutions company, where he introduced a strategic model to drive sales that pushed the company towards annuity-based revenue.

He served 30 years at CompuCom — a $3+ Billion global computer reseller — eventually landing a role as Senior Vice President, ITO New Business Development. He and his team added over $100M annually in net new logos (customers) and led the account management organization in delivering 5% growth in the installed services segment.

His focus now as a business mentor is in building the company’s EBITDA. As you can imagine, he has developed many executive skills to share. Especially how businesses can become more competitive by Leveraging Intelligent Automation of both processes and Artificial Intelligence – driving operational efficiencies – lowering the Cost of Operations to increase profitability – improving data quality and drive Innovation.
Rocco’s specialities include Intelligent Automation, Artificial Intelligence (AI), Process Automation, Robotics Process Automation (RPA), AI Implementation.

Rocco’s passion, besides operational improvement, increased profitability, and driving competitive advantage, is exit strategy using his ExitMaximizer.

Rocco enjoys fishing, boating and vegetable gardening and spending time with his grandchildren.

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